Communication Strategy Of Sanggar Seni Pasaman Saiyo In Improving The Preservation Of Traditional Minangkabaudi Art In Lubuk Sikaping District, Pasaman Regency

Abstract

Background

Communication strategies are critical in selecting messages, adjusting audiences, using effective media, and evaluating communication effectiveness on a regular basis.

Aims

This study aims to understand the communication strategy of Pasaman Saiyo Art Studio. It is expected to provide positive change and contribution of constructive thinking to preserve the traditional art of Minang in society.

Methods

The approach used is descriptive qualitative. This method produces an in-depth description of the oral, written, and behavior observed in individuals, groups, and organizations.

Result

The communication strategy carried out by Sanggar Seni Pasaman Saiyo is still not optimal. There are still many shortcomings, especially in terms of media, content, and studio development.

Conclusion

The preservation of traditional Minangkabau art through this studio is important to keep going. Therefore, further development is needed, especially the dissemination of videos and photos through social media such as TikTok, Facebook, and YouTube, to facilitate the dissemination of information and reach a wider audience throughout Indonesia.