Analysis of the Development Strategy for the Sungai Pinang Hot Springs Tourist Attraction by the Department of Culture and Tourism in Kuantan Singingi Regency

Abstract

Background

The development strategy for the Sungai Pinang Hot Springs tourist attraction in Kuantan Singingi Regency remains suboptimal. This is due to several key issues, particularly poor road access, a lack of sanitation facilities, and minimal promotional support for the destination.

Aims

This study aims to (1) analyze the development strategy for the Hot Springs tourist attraction in Sungai Pinang Village, Kuantan Singingi Regency, and (2) identify inhibiting factors in implementing the development strategy for this tourist attraction.

Methods

This research uses qualitative methods. Data collection was conducted through observation, interviews, and documentation.

Result

The research results show that the Sungai Pinang Hot Springs tourist attraction has a unique appeal in the form of natural hot water believed to have health benefits, as well as historical and cultural values ​​such as folklore and relics of the 15th-century Kuantan Sultanate. The local government has taken several steps, including basic infrastructure development, community training, and promotion through social media. However, tourism management remains traditional and is not supported by strong institutions such as Tourism Awareness Groups (Pokdarwis) or tourism cooperatives. The main challenges hindering optimal development include limited funding, a lack of strategic partnerships, and inadequate infrastructure.

Conclusion

To improve the sustainability and competitiveness of destinations, it is recommended that the Culture and Tourism Office be more proactive in improving basic facilities (toilets, road access, seating). Furthermore, it is crucial to establish tourism institutions such as Pokdarwis (tourism groups) and cooperatives to ensure more professional and participatory management.